Babak Rosenthal Mohammadi
Executive Automotive Management & Technologist
With over two decades of executive automotive management experience, I have consistently driven record-breaking sales, maximized profitability, and significantly improved employee retention. By prioritizing operational excellence, human-centric leadership, and innovative problem-solving, I have positioned the organizations I lead among the top performers in the industry. My career is defined by a commitment to strategic growth and yielding sustainable, successful results.
Professional Experience
Founder & General Manager
Oct 2019 – July 2023Independent Used Car Dealership
Spearheaded the launch and development of an innovative, internet-first used car dealership, engineering a unique digital sales process designed to complement and elevate our online presence.
View Key Strategic Achievements
- E-Commerce Platform Creation: Directed the development of a user-friendly platform featuring highly detailed vehicle listings and transparent histories. This commitment to transparency rapidly built trust with online consumers and differentiated our brand in a crowded marketplace.
- Digital Marketing & Inventory Optimization: Executed targeted digital marketing campaigns and developed proprietary methods for inventory acquisition. By aligning our vehicle selection directly with market trends and consumer demand analytics, we maximized inventory turnover.
- Elevated Customer Experience: Seamlessly integrated e-commerce best practices with automotive retail, providing a frictionless online shopping experience that exceeded customer expectations and set a new benchmark for accessible, transparent online car buying.
General Manager
Dec 2015 – Sep 2019Beaverton Toyota
Cultivated a collaborative, high-performance work environment, prioritizing the human experience and successfully executing the dealership's 'one price, one person' sales vision. Under my leadership, a team of 248 employees achieved all-time dealership records in sales volume, service metrics, profitability, and employee retention, securing our position as an industry top-ranked dealership.
View Key Leadership Initiatives
- Process Alignment: Mapped and aligned operational processes with stakeholder vision, ensuring cohesive direction and unified company goals.
- Interdepartmental Collaboration: Instituted quarterly company-wide summits to foster a shared vision and break down departmental silos.
- Strategic Profitability: Drove profitability across all departments through meticulous strategic planning, resource optimization, and strict financial oversight.
- Mentorship & Development: Actively coached department heads, nurturing a culture of continuous improvement, leadership development, and high accountability.
- Data-Driven Management: Analyzed critical performance metrics daily, executing real-time operational adjustments to maintain alignment with strategic objectives.
General Manager
Dec 2012 – Dec 2015Toyota & Honda of Seattle
Successfully aligned dealership operations with shareholder vision by implementing modern, Apple-inspired business models. Oversaw essential strategic overhauls in both sales and service departments, and directed the complex physical relocation of both dealership facilities from downtown Seattle to a new consolidated campus.
View Key Operational Improvements
- Sales Department Transformation: Restructured the sales process by integrating new technology and an Apple-inspired, customer-centric approach. This pivot dramatically improved client engagement, satisfaction, and sales efficiency.
- Service Department Innovation: Reorganized parts and service workflows to prioritize quality, transparency, and rapid customer care, aligning fixed operations with the broader corporate commitment to excellence.
- Facility Relocation Management: Seamlessly coordinated the physical move of two major dealerships, ensuring zero disruption to customer service while managing logistics, staff transitions, and facility setup.
General Manager
Dec 2008 – Dec 2012Broadway Toyota
Steered the dealership to a consistent #2 ranking out of 72 regional dealers, successfully navigating the organization through the 2008 financial crisis, the 2009 global Toyota recall, and the complex Cash for Clunkers program.
Earlier Experience
- General Manager | Dick Hannah Dealerships (Dec 2000 – Dec 2007)
Managed full operations and profitability across four dealership locations (Kia, Ford, and two standalone used car centers). - General Sales Manager | Broadway Toyota (Oct 1995 – Oct 2000)
Progressed through key roles including Sales Consultant, Service Consultant, and Sales Manager.
Education
Oregon State University
B.S. in Computer Science (1990 – 1992)
Coursework: Data Structures & Algorithms, Assembly Language, Operating Systems, Software Engineering, Database Systems, C/C++
Oregon State University
B.A. in International Business (1993 – 1995)
Coursework: Financial/Managerial Accounting, Marketing, Business Law, Statistics, Corporate Finance, Global Business Management
NADA Dealers Academy
Executive Automotive Management Program (2011)
NCM Executive Management Program
General Management Executive Program (2012)
Skills & Tech
Technical Skills
Core Competencies
- High-Level Team Engagement & Collaboration
- LMS & E-Learning Training Development
- Profitability Optimization & Turnaround Strategy
- Fixed Operations & KPI Management
- Business Analysis & Strategic Planning
- Process Mapping & Implementation
Community Involvement
Passionate about community building, I actively volunteer as a youth sports coach for inner-city programs in Portland, Oregon, and provide strategic mentorship to emerging technology startup teams.